SEO Vs. PPC Short-term Vs. Long-Term

Hello fellow SEOs, Internet Marketers and Sagers! My name is Corey Dubeau and I own a London, Ontario Marketing Company, specializing in lead generation. This is my first Sage article, and I will attempt to tackle an issue that has been debated as much as Mac vs. PC. I’m talking about the SEO vs. PPC debate. Which one is more effective? Which one produces a better ROI? Do we need both, or just one?

When it comes down to it, the main consideration is time. I could easily go on and on about the benefits of using both, but I think the most important factor that determines the use of one or the other, is time. So what are we waiting for? (Aside from your SEO efforts to actually show results!) Just kidding..

Short-term Consideration Time is Money:

When it comes to business, time is money, and I dont think theres any entrepreneur who would tell you otherwise. If you’ve just invested thousands of dollars, and hundreds of hours of your time into building up your business, the last thing you want to do is have it sit there not getting recognized and not earning you money. The thing about SEO is that it can take a while before you see great results.

You could have an amazingly effective SEO strategy that will get you thousands of targeted visitors per month, BUT.. if you have to wait 3 weeks before that traffic starts coming in, then that’s lost time, and once again, time is money! This is especially frustrating for businesses who have a product or service that they know is in high demand, and that they know will sell well.. If only it had the traffic. This is where PPC comes in VERY handy.

Once you have setup your account on Ad Words, Ad Center, Facebook, etc. it’s just a matter of clicking the enable button before you see any traffic. Sure you have to pay for that traffic click by click, but if your product is awesome, and your sales page converts well, then it might just be worth it. This is especially true for companies with large overhead, and high revenue products, which is why I often use PPC when offering real estate marketing services. So sometimes in the short-run, PPC is much more effective since you essentially have guaranteed traffic, almost instantaneously. But that’s not to say it’s the smartest means for a long-term strategy.

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